UX Designer, Zappos.com
In the summer between my first and second year of graduate school, I interned on the mobile UX team at Zappos. My project was designing their first ever TV app. Shoppers can browse for items on their TV and make a purchase, adding the item to their cart on iOS devices.
Currently, there are a limited number of e-commerce TV apps. As the Apple TV app store expands, more people are actively interacting with their TV and not simply watching shows. The business opportunity arises for companies to allow users to shop socially and make purchases from their TVs.Next: Foresee CX Suite